Shea Moisture apologizes after Twitter slammed its ad: ‘We really f-ed this one up’

April 26, 2017

… Beautiful. “I can tell you that’s never going to happen,” Dennis said in response to concerns the line would lose focus on its black customers. Yet the latest ad, in which white women outnumber the sole woman of color, compounded the brand’s public relations problem. Monday’s apology came after Twitter users had dragged the company for hours over what they saw as the whitewashing of its marketing. As of Monday afternoon, “Shea Moisture” was the top …

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Starbucks’ ‘Unicorn Frappuccino’ is the latest food or drink designed just for social media

April 25, 2017

… time By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn’t even taste especially good. None of that really matters to Starbucks, though. The limited-time item isn’t meant to blend with the company’s coffeehouse chic but rather its customers’ social media feeds. It’s more of a meme than a drink, capitalizing on an online craze for all things unicorn-related and, specifically, a trend in which Instagram users share rainbow-dyed …

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Amazon announces big Australia expansion plans

April 22, 2017

… customers value most low prices, vast selection, and fast delivery over time we’ll earn the business of Australian customers. But considering the U.S. company has allegedly been dubbed the “country killer” by analysts at Morgan Stanley, local retail competition is probably feeling a whole lot less optimistic right about now. Justin Braitling, chief investment officer at Watermark Funds Management, foretold the internet behemoth’s 2017 arrival in the Financial Review at …

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T-Mobile lashes out for hours at ‘VerHIGHzon’ about weed

April 21, 2017

Image: t-mobile T-Mobile isnt letting 420 mellow its fierce marketing war with Verizon. In an effort led by famously outspoken CEO John Legere, the carrier poked fun at its larger rival for choosing to release its earnings report on the holiest of high days. This is the same company thats made questionable decisions one after the other for the past four years and now finds itself losing customers to T-Mobile on a regular basis, a company spokesperson wrote. Theres really only one explanation …

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UK’s online shoppers top global spending survey – BBC News

April 21, 2017

… retailers have felt a significant impact from the online shopping habits of customers. Earlier this week, High Street retailer Debenhams announced a change of strategy owing, in part, to fast-growing “mobile interaction”. The plan means up to 10 of its 176 UK stores may be closed over the next five years. A central distribution warehouse and about 10 smaller warehouses could also be shut. A further cost burden was also felt, particularly by clothes retailers, as a result of online …

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‘Were close’ BBG Ventures President Susan Lyne on the future of women-led startups

April 21, 2017

… product. We invested in a company called Hop, Skip, Drive a ride service for kids founded by 3 working moms in LA. When we made the investment, there was a better-funded competitor in SF. That founder skimped on background checks and spent his money instead on marketing. HSD knew the #1 issue for customers (moms) would be safety; so from day one they fingerprinted every driver. Two years later, the SF company has folded, and HSD is thriving. It’s still early days but theres also evidence …

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Inside the car design lab crafting pianos, bicycles and helicopters

April 20, 2017

(CNN)We’re all used to the familiar front grilles and badges of car brands like Audi, Porsche and BMW. But have you ever considered a Peugeot piano? Or an Aston Martin yacht? Perhaps a Bentley handbag? These days, ever-increasing numbers of car manufacturers are offering their design expertise as a resource to outside clients — either extending their own brand to something without four wheels and an engine, or consulting on projects that will ultimately exist in their own …

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Facebook Workplace gets beefed up during F8

April 20, 2017

… of workers on the store floor of Starbucks. “They should be listening to customers. In those environments, it’s all about the thing in your pocket, putting those in the hands of people on the shop floor, in factories, in fields,” Cross said. WATCH: This paper can fold itself into a beautiful crane More From this publisher : HERE Recommended ProductsReClick 2.0 PRO WP Contentio – PRO WP Contentio PRO version allows you to automate content creation, posting and social media …

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United booted an engaged couple headed to their wedding in Costa Rica

April 18, 2017

… airline said it changed a company policy and will no longer allow crew members to displace customers who are already aboard the plane. But United is hardly done putting out PR fires. Enter Amber Maxwell and Michael Hohl of Park City, Utah. On Saturday, the couple had flown from Salt Lake City to George Bush Intercontinental Airport in Houston, where they boarded a connecting flight to Liberia, Costa Rica. The bride and groom said they were the last to board the plane, which was half-full. As …

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Trying to avoid care home fees? Think twice, consumers told – BBC News

April 15, 2017

… questions.” Image copyright Getty Images Universal is one of a number of firms offering such services. Almost all are unregulated, so customers have nowhere to complain if things go wrong. In 2013, Chris Grayling, then Lord Chancellor, turned down a recommendation from the legal industry and consumer groups that will-writing should be regulated. And the government has delayed the introduction of a 72,000 cap on the amount anyone has to pay towards their care. Originally scheduled for …

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10 online classes in 10 different fields to help you figure out your career path

April 11, 2017

… by a business to its customers.If that resonates with you, this course will provide the concepts, case studies, and tools to help you build a foundation for pursuing product design. Cost: FreeLength: 2-3 hours 2. Marketing: Introduction to Marketing, Udemy Image: THE MUSE Take the mystery out of marketing with this wallet-friendly class, which will cover everything from the most basic, What exactly is marketing? to How do you promote a product? (And if it feels like a great fit, here are …

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Treating people like, well, people is key to leadership here’s how

April 9, 2017

… cycles of feedback not with internal leadership, but with external users and customers. By giving teams direct access to real-world testing, whether theyre building an app or selling an stove, human-centered leaders empowered the people closest to the problem to act. After all, in the words of Clinton Senkow, Co-Founder and COO at Influencive: If you don’t trust your employees to work from anywhere and solve problems on their own, you probably shouldn’t have hired them in the first …

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Twitter is, once again, revamping its developer relations

April 7, 2017

… United, the airline now famous for not allowing 10-year-old girls to wear leggings, said Twitter’s new tool for customer engagement is helpful for them. Twitter is a place where our customers engage with us 24/7 about a variety of aspects of travel. The new features that Twitter released have enabled us to create real-time engagements with customers to offer an array of services, from discovering where to go on their next trip, to answering common travel questions faster and easier,” …

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Congress didn’t just make your data less safe it has put national security at risk

April 4, 2017

… the key to executing a successful spear phishing campaign is obtaining the information necessary to create the appearance that the hackers message originates from a legitimate source. By allowing Internet service providers to not only collect but also share and sell the web histories of customers, Congress has graced the creation of thousands of databases containing the most valuable spear-phishing ammunition in modern history. For context, in 2015 the U.S. Office of Personnel Management (OPM) …

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How taking the wrong funding will kill your business

March 29, 2017

… were focused on our mission to help other small businesses succeed. As entrepreneurs ourselves, we understood the struggle of turning an idea into a viable business and getting the funding needed to do so. What had to change about the product in order to get investors interested? We knew we had a powerful piece of software that did a lot for automating sales and marketing. However, we quickly realized that we needed to streamline the implementation experience so customers could tap into that …

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