The best marketers are mad scientists

June 9, 2017

… Ideally, you should be keeping track of what you learn what works and what doesnt for certain types of businesses or industries, how audiences respond to certain messaging, what tools are most effective so that youre able to start building some institutional knowledge that new employees can later tap into. 5. Dont stop optimizing Just because youre seeing a lot of success with a particular campaign doesnt mean you should rest on your laurels. Theres always room for improvement. Plus, the more …


7 traits of successful leaders who break barriers to create opportunity

June 2, 2017

… should be naive about it. You’ve got to put in the work to build your skills before you can believe they’ll take you to the goal you want to achieve. Once you put in the work, have confidence in your abilities. 2.They dont get embarrassed easily. I don’t know whether it’s just me getting older, but I hardly ever feel embarrassed anymore. And when I look at other people who are able to build strong business relationships, create opportunity, anddominate their industries, …


5 ways Wonder Woman has taken over the web

… computer science is used in different industries like making movies theyre helping to inspire while also teaching a valuable skill. In conjunction with Warner Bros. Pictures, Google’s Made with Code has developed a Wonder Woman coding project, in which teen girls are taught introductory coding principles to create various scenes from the movie. Amber Kirsch, the Lead Visual Effects producer on the film, will serve as a Google’s Made with Code mentor, sharing how computer science is …

May 26, 2017

Has the North East forgotten Margaret Thatcher? – BBC News

The name doesn’t seem to mean much to them. It would have been a different story 36 years ago, when the Thatcher government closed Consett’s steel works, with the loss of 3,700 jobs. The devastation inflicted on this remote town high on the edge of the Pennines, where unemployment soared to 36%, made the national news and became a symbol of the harsh medicine the Thatcher government thought it had to administer to Britain’s heavy industries. It sowed the seeds for the …

May 21, 2017

Treasure trove of new plant discoveries revealed – BBC News

They include 11 new species from Brazil of the Manihot shrub known for its starchy root, cassava. Seven species of the South African plant best known for red bush or rooibos tea were discovered, of which six are already threatened with extinction. Other discoveries include new relatives of Aloe Vera, widely used in the cosmetics and pharmaceutical industries. Prof Kathy Willis, director of science at the Royal Botanic Gardens, Kew, said the new discoveries hold “huge promise” for …

May 18, 2017