David Fincher and Conan OBrien: Halo 4s Secret Weapons

May 22, 2017

… fan. But its also a savvy move. The game may prove the biggest entertainment launch of 2012in any medium. Other stars have taken note. Conan OBrien and Andy Richter are slated to voice two of the games minor characters. The franchise is even using the presidential race as a marketing opportunity. If you use your Xbox to watch three of the four debates, Halo 4 will reward your civic zeal with shiny warrior armorso you can eviscerate aliens, patriotically. When Finchers trailer premieres on Late …

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Locked out of China, South Korea’s K-pop stars are heading to the US

May 22, 2017

(CNN)China’s loss is America’s gain. “China is South Korea’s biggest trading partner and many Chinese are big fans of Korean pop culture,” said Ellen Kong, CEO of Elf Asia, a Hong Kong promotion company specializing in K-pop. “But the impact of THAAD has been substantial,” she added, referencing China’s staunch opposition to the US backed missile shield now housed in South Korea. “It’s meant China is no longer a viable market for …

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Learn how to ace the new rules of the job application process

May 19, 2017

If you’re a professional in today’s working world, you’ve probably realized that the process of acquiring a new job is rapidly evolving. The traditional, pre-digital method of searching through newspaper ads for positions or even walking into companies to personally drop off your resume are practices of the past. The new reality is that by the time you’re responding to a job posting, you’re probably already behind. Rather, in today’s business world, you …

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How to bring humanity and tech together: Innovators and advocates on hope for the future

May 18, 2017

… way to work together. Making commerce relevant and inclusive To say the Internet fundamentally changed commerce is an understatement. However, the gulf between physical and digital products as well as the gulf between the haves and have-nots has been a bane since its inception. For consumers, more automation often means less individuality. Especially when it comes to irrelevant marketing and the disenfranchised. Can technology bridge these worlds? Hubspot Co-Founder & CTO …

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Lyft taps Delta as a new rewards program for riders

May 18, 2017

… passengers leaving Uber, Baga admitted when asked, as well as those opting for a ride-hailing service instead of driving their own car to the airport or asking a friend. It’s not just about competition in the ride-hailing industry but also awareness of the option to travelers who are used to renting a car. Both Delta and Lyft will be promoting the partnership on their social media channels, in email marketing, and with outdoor advertisements. “We think it’ll be hard for Delta …

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Hands on with the world’s first 4K TV with built-in Alexa voice controls

May 18, 2017

… try the TVs day in and out at home, I noticed no lag while zipping through the interface or using Alexa. Sung Choi, vice president of marketing at Element Electronics, says the company didnt skimp on the hardware to power the software. Youre not getting wimpy just-good-enough Fire TV Stick hardware; the TVs come with a quad-core processor, 3GB of RAM, 16GB of internal storage (expandable via USB port and SD card), and Wi-Fi antennas that are strategically placed in the bezel for the best signal. …

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Apple will host big-name musicians and high-profile workshops to kick off new program

May 17, 2017

… that’s not the only reason Apple is trying to be more recreational. The company has increasingly stressed the hobbyist aspects of iPhone functionality in its ad campaigns and marketing material. The thinking seems to be that as people grow more consumed with the photography and art made possible with the iPhone, they’ll care more about incremental features like improvements to the camera resolution or better touch sensitivity. That makes it easier for Apple to sell people on the need …

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Axe wants men to rethink masculinity, but can an ad really help?

May 17, 2017

… is that society has changed and marketing has to change,” says Strubel. “It was time for the brand to move on.” “It’s not our dad’s manhood anymore. There’s a lot more acceptance.” The second season of Aziz Ansari‘s Netflix series Master of None is a revelation of masculine vulnerability. Ansari’s character Dev may be heartbroken and lonely, but he doesn’t need to conquer other women to feel better about himself. Instead, he …

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Experts poke holes in marketing claims about fidget spinners

May 15, 2017

Teachers' worst nightmare.Image: Drew Angerer/Getty Images Fidget spinners are a fun, relaxing fount of mindless entertainment. But are they really more than a cheap toy? Some experts say no. Despite marketing claims, there’s no research that shows the wildly popular spinners are therapeutic tools for people with anxiety, autism, or attention deficit hyperactivity disorder (ADHD). “I know there’s lots of similar toys … and there’s basically no scientific …

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These stories show the importance of mentorship

May 13, 2017

… D’Arcangelo. Shenker is the CEO and Founder of a marketing company called The On Switch. D’Arcangelo, six years her younger, has helped her with content strategy and marketing tech. “He opened up a whole new range of career opportunities for me, just as my solid brand marketing skills ran the risk of becoming old school,” Shenker says. She believes that because of D’Arcangelo’s help, she’ll be able to continue her career for years to come.She describes …

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Can the ad industry beat ad blockers with … ad blockers?

May 11, 2017

… Cunningham, a prominent digital publishing and marketing consultant. More respectable sites have taken steps towards getting rid of bad ads, but plenty still exist on the rest of the web. “Do I think the quality of ads has improved? Probably not,” Cunningham says. “[Premium publishers] have made great progress, but the internet’s a big place.” Some platforms have tried to cede more control to users over what kinds of ads they see. The Rubicon Project, one of the …

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Snapchat is helping make QR codes cool again

May 9, 2017

Image: carl court/getty images QR codes are dead, an internet marketing strategist wrote in AdAge in 2013. The murderer: “easier-to-use apps.” And yet, four years later, that isn’t the case. Apps have become even more prevalent and perhaps easier-to-use, but Facebook and Snapchat, two of these most-frequently-used apps, are pushing a present and future of QR codes. Spotify introduced its own codes last week. SEE ALSO: This inventor built a real-life ‘Iron Man’ …

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Get the hose, Fyre Fest has a bunch more legal fires to extinguish

May 9, 2017

… permitting, and infrastructure necessary to ensure the safety and well-being of both the Festival attendees and third-party vendors hired to provide services.” Here’s the “culinary experience” we got for our artists pass at Fyre Festival. pic.twitter.com/Kk9q9uvkX0 William N. Finley IV (@WNFIV) April 28, 2017 Much like other class action lawsuits filed against the festival, NES is accusing organizers of misrepresentation, claiming their social media and marketing …

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Here’s what you can do to fight global warming, beyond changing lightbulbs

May 7, 2017

… behavioural science and marketing that values, not facts, are the currency of persuasion. Dont just talk about what is happening or needs to happen, talk about why it matters. Themes like jobs, national security, and public health and safety resonate widely with the American public. Clean energy, for instance, can offer a winning, all-American narrative about job creation, health benefits, and energy independence. You dont need to be a climate expert to talk about why you care. See here for how …

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How female support can aid career growth

May 6, 2017

… they all knew it was capable of being. When she was up and running, Scarberry says she knew there was a bigger job for her to do: help other women. Now she donates her time to numerous causes, including the WWBIC. She is a speaker who offers insight into business subjects, like marketing and overcoming hardship. “One of the most rewarding things I get to experience now is helping others. When someone calls me, or emails me asking for help, direction, resources or advice, thats what this is …

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Crayola has revealed its new, thoroughly underwhelming crayon

May 6, 2017

… team said that it’s a true honor to see his work inspire such a “beloved instrument for creativity.” An artist’s point of view This discovered pigment is cool and all, but if Crayola used National Crayon Day (Mar. 31) to literally rid the world of a crayon, we were at least expecting the replacement crayon to be some magical, mind-blowing color that we had never seen before. Not just another shade of blue. Melanie Boulden, Senior Vice President, U.S. and Global marketing …

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I’m a single woman and I don’t need a subscription box to ’empower’ me

May 6, 2017

… single woman, but a 30-something man named Jonathan Beskin I have been identified as a consumer who is sad and in need of products to make me feel better. You don’t need to look further than SinglesSwag’s Instagram posts to see their empowerment marketing strategy. They use hashtags like #selfloveisthebestlove and #loveyourdamnself and they post stupid quotes like “you can’t spell disappointment without men”. Gross. So, what do these “empowering” …

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Parachute into North Korea with this extraordinary VR experience

May 5, 2017

… didn’t have words to describe concepts like viral marketing, for example. “We think VR is an exciting tool for tele-transportation in places with very limited access.” WATCH: Fitness meets VR gaming with this badass flying machine More From this publisher : HERE Recommended ProductsTraffic Success Multiplier Virally multiply your traffic and results to any of your campaigns using this handy viral traffic tool that puts your viral campaigns on autopilot.PostGopher – Rapid …

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Facebook Stories is a total failure

May 4, 2017

… dollars marketing and is now best known as the thing that murderers and bullies use to document their crimes. Live video, at least, has the benefit of being a tool rather than an app-shaping feature. If you’re in a situation that demands to be streamed in real time, Facebook gives you the ability to make that happen, but live video doesn’t necessarily dominate a chunk of your News Feed every time you open the app. Stories does. It’s right there at the tippity-top of your feed, …

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Facebook claims ads aren’t targeted by mood. But does it really matter?

May 3, 2017

… be able to prey on teen insecurities. It’s the sort of story that weds traditional advertising’s worst tendencies with the creepy omnipotence of its modern form in a way that makes one wonder if Facebook is actively cribbing ideas from episodes of Black Mirror. To hear some marketing industry figures tell it, though, ads targeted on the basis of perceived emotion are not only harmless, they’re actually a benevolent alternative to those steered by more impersonal forms of data. …

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FIFA Official Sheikh Ahmad Resigning Amid Bribery Claims

May 2, 2017

… accounts. He agreed to pay more than $1.1 million in forfeiture and penalties, and will be sentenced at a later date. The American federal investigation of corruption linked to FIFA has indicted or taken guilty pleas from more than 40 people and marketing agencies linked to soccer in the Americas since 2015. Lai's case marked the first major step into Asia, and suggests other soccer officials potentially recruited by the Kuwait faction could be targeted. The Asian election for FIFA seats …

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New Snapchat data shows its bringing more eyes to all devices

April 29, 2017

… Snapchat’s Discover platform also saw a 16 percent increase in TV “reach” (if they have a TV channel). Publishers without a Snapchat Discover channel saw a 5 percent decline in “reach” which is something like average monthly viewers. Could it be that Snapchat users are more likely to be watching those channels already? Maybe. But Snapchat would rather lean toward the narrative that its platform serves as something of a marketing opportunity that helps brands …

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Shea Moisture apologizes after Twitter slammed its ad: ‘We really f-ed this one up’

April 26, 2017

… Beautiful. “I can tell you that’s never going to happen,” Dennis said in response to concerns the line would lose focus on its black customers. Yet the latest ad, in which white women outnumber the sole woman of color, compounded the brand’s public relations problem. Monday’s apology came after Twitter users had dragged the company for hours over what they saw as the whitewashing of its marketing. As of Monday afternoon, “Shea Moisture” was the top …

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Go with your gut: Harnessing the power of intution

April 26, 2017

… gut feeling that you need to start a business, but youre still going to need to think about your industry, audience, marketing, etc. After your research, you may decide that you need to develop a different business because the one you had wont be profitable. …

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Please free your mind and enjoy these great makeup destruction videos

April 26, 2017

… products shrink. Others expand, barely fitting back into their container. This Chanel blush, however, looks perfectly usable at the end of its journey if less colorful. So, yes, makeup destruction videos are fun cathartic, even to watch. But, for the budget-conscious beauty enthusiast, they’re also useful ways to discover a product’s texture, thickness, and the veracity of its marketing without dropping dollars first. A worthy YouTube vortex, for sure. WATCH: This water …

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