Period subscription services can get around the tampon tax (sort of)

June 21, 2017

… activists, there is one group that can make the best of it: period subscription services. Some subscription services, where you sign up and get organic tampons and maybe chocolate delivered to your door every month, are marketing themselves as a way to ensure your unfair tax dollars are used for good. SEE ALSO: ‘I bleed and I’m proud’: Aussie girls rap against the tampon tax The sexual wellness brand Sustain last month launched a campaign matching the money it generated in …

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Time Warner will create 10 original shows for Snapchat

June 20, 2017

… Warner expressed similar interest in the audience. Partnering with Snap will help drive this compelling new format, exposing its user base to innovative and engaging video from brands and characters they trust and enjoy,” Gary Ginsberg, Time Warner’s executive vice president of corporate marketing and communications, said in a statement. “Were confident this partnership will help drive larger audiences to our shows and to the new direct to consumer platforms we continue to …

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Research say youll love mobile VR video in 2021, but it’s questionable

June 17, 2017

… as the next storytelling medium with dedicated VR projects and studio ventures. The producers of The Walking Dead just announced a series of VR games based on the hit TV series. And according to some estimates, about $2.3 billion was invested in VR and augmented realty (AR) in 2016 alone. What all this Hollywood, TV, and investment activity means is that you’ll soon be deluged with VR marketing campaigns everywhere you look, even if you currently have zero interest in VR and have never …

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Become a #content queen with this digital marketing course

June 17, 2017

Image: Pixabay.com Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The field of digital marketing is extremely, well, vague. From copywriters to data analysts to coders, nearly any professional could be performing digital marketing tasks at this very moment. Digital marketing skills are extremely beneficial for a wide variety of people to know, and no, we’re not talking about your daily dog post to Insta. Unless, of course, your …

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Fox News ditched its ‘Fair and Balanced’ slogan and critics have some new suggestions

June 15, 2017

… since its inception, even as critics have used the phrase ironically thanks to personalities (like Sean Hannity) and shows (like Fox & Friends) that hardly follow that rule. An insider close to the matter told Mashable that while the slogan was no longer being used for on-air promotions and other external marketing, the phrase is still something of an editorial mantrahost Bret Baier still closes his show with it. According to Sherman, the network will be pushing another slogan Most Watched. …

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Grab joins Uber in making plans to offer helicopter rides in congested cities

June 15, 2017

… passengers over the weekend. Image: grabid/instagram But while novelty rides such as these have typically served as marketing stunts for both Grab and Uber, this is the first time Grab has said it’s seriously considering offering helicopter rides as a commercial service. Grab’s Indonesia marketing director, Mediko Azwar, was quoted by AFP saying the past weekend’s trial was part of a feasibility study, and that the company was “exploring the possibility” of the …

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A startup named Bancor raised $150 million in a few hours

June 14, 2017

… funding. Forty percent of the money, Bancor claims, will be used for software development; some of it will be used for operational and legal expenses as well as marketing. And twenty percent will be used as an ETH reserve. With ETH prices surging, merely holding on to ETH might be the best course of action, though with the cryptocurrency’s volatility, it’s also quite risky. Another side-effect of ICOs is that they effectively remove large amounts of ETH from the market, which pushes …

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Clutter wants to store your stuff but help you not forget it exists

June 14, 2017

… a $64 million Series C round, led by UK-based Atomico and with GV (formerly Google Ventures) and Fifth Wall as first-time investors as well. Sequoia Capital, which led the Series A and Series B round, participated again. The new financing will be put toward hiring more employees, growing in more markets, and improving the technology, according to Ari Mir, cofounder and chief marketing officer of Clutter. “It takes a lot of software to find a Beanie Baby,” Mir said. Like many …

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The tool banks hope will defeat Venmo is here

June 13, 2017

… screenshot/zelle But more than just stealing users from Venmo, Zelle is hoping to sign on the millions of consumers who don’t yet send money to their friends through an app a.k.a. non-millennials. “Through mobile banking, it’s a safe and secure way to bring P2P beyond just millennials into a mainstream audience,” said Early Warning vice president of marketing and branding Melissa Lowry. Money sent through Zelle, Lowry said, will deposit in your account within minutes a …

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J.P. Morgan Reportedly Pulls NBC Ads Over Megyn Kelly’s Alex Jones Interview

June 13, 2017

The Wall Street Journal reports that J.P. Morgan Chase has pulled its local TV ads and digital ads from all NBC News programming, including Kellys show, until after the interview airs Sunday night. The decision came shortly after Kristin Lemkau, the companys chief marketing officer, fired off a tweet criticizing the interview: An excerpt of the interview released Sunday led to swift backlash on social media, including the rise of the #shameonNBC hashtag on Twitter. Kelly left Fox News …

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Samsung’s 49-inch ultrawide curved monitor is really ultrawide

June 11, 2017

… provide the most stunning visuals to deliver the ultimate gaming experience, Samsung’s vice president for product marketing Andrew Sivori said in a statement. These QLED gaming monitors represent the future of gaming for both casual and dedicated players alike, and were confident that our innovative design and state-of-the-art features will enhance the entire gaming arena. Samsung first revealed its QLED Quantum Dot technology at CES back in January. SEE ALSO: Besides asking Bixby to call …

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10 classic iPhone apps that will die with iOS 11

June 11, 2017

The next version of iOS is going to kill a lot of apps. In an effort to modernize and de-clutter its App Store, Apple will officially end support for all apps that haven’t been updated to support the newer 64-bit processors that debuted with the iPhone 5S. As many as 187,000 apps could vanish when the iOS 11 rolls out along with this change, according to estimates from marketing firm Sensor Tower.) SEE ALSO: The coming app-pocalypse could kill some of the iPhone’s greatest hits …

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Banking with your personal assistant will be the future, whether you like it or not

June 11, 2017

… Madrid, Spain. Image: Getty Images Regulators are also unlikely to push back regarding voice-activated banking, said Michael Yeo, a Singapore-based research manager at marketing research firm IDC. “We will continue to witness developments which should push the edge on what can be done with voice,” Yeo told Mashable. “We have already seen examples in China and Singapore where voice commands can issue payments.” Voice-activated banking hasn’t been explicitly …

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Amazon’s great at selling its own batteries and baby wipes. But Food and fashion? Not yet

June 11, 2017

… internet’s baby wipes market. Not one to rest on its laurels, Amazon is meanwhile busy pushing into more unchartedand shakierground. Its ambitious new efforts include a host of higher-end fashion lines and premium food labels. Those endeavors bring some fresh challenges. marketing boring household commodities is one thing; people don’t tend to particularly care who makes something like a surge protector or a cutting board as long as it’s cheap. Clothes and food are a …

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Apple ad pushes environmentalism during NBA Finals

June 10, 2017

… such as China. Cook personally called President Donald Trump to try to persuade him to remain in the Paris Agreement on Climate Change, an entreaty which did not succeed. The timely cause is a departure from Apple’s usual apolitical marketing. While CEO Tim Cook often comments on the topics of the day, Apple mostly sat out the growing trend towards social commentary in advertising until now. …

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This startup is building an online shop around unboxing videos

June 9, 2017

… Perkins put up $1.5 million to get the company off the ground, and it’s also raised a funding round of $6 million from other high-profile investors. Feng thinks this model will work because unboxing videos sit at a unique crossroads between marketing content and entertainment. As long as experts are vetted and objective, there’s not much conflict between the goals of a quality seller and those of an enthusiast with an audience. “It’s really the sweet spot,” Feng …

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The best marketers are mad scientists

June 9, 2017

Image: Shutterstock / Kiselev Andrey Valerevich Weve come a long way since the Mad Men era of marketing and advertising. The modern marketer is as much mad scientist as inspired creative, thanks to the proliferation of data and tools to access and analyze it. Just as inventor Thomas Edison was able to run 10,000 different experiments, changing a little something here, a little something there, until he found the formula that worked, the best marketers today use their creative side to come up …

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Universities challenged on top 1% advert – BBC News

June 8, 2017

Advertising to students But the advertising watchdog has been examining a complaint about how university rankings are being used in marketing. A description of Reading University as being in the top 1% worldwide had been challenged by a complainant, who said such a figure could not be substantiated and could be misleading. The Advertising Standards Authority says that this has been “informally resolved”, with the university agreeing that it will remove the claim, without going …

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Pinterest raises $150 million as it builds out ads business

June 8, 2017

… an inevitable IPO as it continues to build out its ads business. Despite an aspirational ethos that easily lends itself to all sorts of marketing, Pinterest has mostly lagged when it comes to monetization. It only just started selling video ads last fall, and it only began offering ads at all in 2014. The slow pace of ad product launches has reportedly frustrated some marketers who’d like to see the platform become more versatile. Still, analysts often cite Pinterest’s social search …

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Apple teases HomePod challenger to Amazon Echo and Google Home

June 7, 2017

… space gray. It’ll start shipping December in the U.S., UK, and Australia. The rest of the world will get HomePod next year. HomePod requires an iPhone 5S or later and iOS 11. “This is a chance to reinvent music,” said Apple’s marketing SVP Phil Schiller. “Why hasn’t this happened yet? First it needs to rock the house. Second, it needs to be spatially aware. Third, it needs to be really fun to use and have a built in musicologist.” The light at the top …

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Wonder Woman Debut Delivers Box-Office Punch for Warner

June 5, 2017

… of World War I. Chris Pine is featured as an American pilot who crashes off the sheltered island where Diana lives and tells her of the raging global conflict, which she then feels compelled to join. “Wonder Woman” cost $149 million to make, not including marketing costs, while estimates for weekend sales ranged from $89 million at Box Office Mojo to $111 million at BoxOfficePro.com. The film ranks among the most critically acclaimed comic-book movies, with 93 percent positive …

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Chlo Grace Moretz responds to squeamy ‘Red Shoes’ marketing

June 3, 2017

Image: mashable composite/shutterstock/locus creative Chlo Grace Moretz may have voiced Snow White for the now-vilified Red Shoes and the 7 Dwarfs, but the actress has publicly denounced the film’s marketing materials. “I have now fully reviewed the [marketing] for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team,” Moretz tweeted on Wednesday. SEE ALSO: ‘Snow White’ parody slammed for body-shaming ad and the …

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DIY meal delivery service Blue Apron is going public

June 2, 2017

… yearsand actually declined slightly in recent months. The company also reports a slight dip in customers during the final months of last year before growth rebounds again perhaps thanks to a big ad push it launched around the same time. Founded in 2012, Blue Apron tapped into the subscription delivery boom with weekly shipments of meal kits stocked with pre-apportioned ingredients. It made a name for itself with heavy marketing spend, perhaps most memorably in the advertising breaks of major …

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The Apple App Store has paid out $70 billion to developers

June 2, 2017

… on Thursday in the run up to its Worldwide Developers Conference on June 5. “Seventy billion dollars earned by developers is simply mind-blowing. We are amazed at all of the great new apps our developers create and cant wait to see them again next week at our Worldwide Developers Conference,” said Philip Schiller, Apples senior vice president of worldwide marketing, in a press release. Apple noted that among the biggest areas of recent growth has been for subscription services, which …

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Luxury brands are allowing China’s millennials to buy directly through WeChat

June 1, 2017

… “We’ve seen the importance of WeChat,” Jean Cassegrain, Longchamp’s CEO, told Interface, a Chinese tech publication. The company found that WeChat pulled in a lot of sales, after earlier experiments with social media marketing in China. WeChat seemed more effective than other e-commerce platforms, Cassegrain added. “One way or another, [WeChat] will significantly contribute to our sales.” WeChat is taking over everything This validation for WeChat is a big …

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